2010年金融英语英汉《营销学》常用词汇第十讲

2010年金融英语英汉《营销学》常用词汇第十讲

#

今天开始，第一考试网将结合历年金融英语考试情况，为考生总结金融英语的重点词汇，为英汉形式的，希望对大家有所帮助。 #

P

Pacific Electric 太平洋电气

packaging 包装 #

panel of experts 专家小组

#

parentage 渊源 #

parties involved 交换中的各方

#

payment terms 支付条款 #

pay-off control 支出控制 #

penetration pricing 渗透定价 #

Pepsi-Cola 百事可乐

#

perceived customer value 顾客感知价值 #

perceived quality 感知到的质量

#

perceived value 感知到的价值 #

percentage of sales promotion budgeting method 销售额百分比促销预算法

perceptions of consumers 消费者感知/理解 #

perceptual (product) pisitioning 感知(产品)定位 #

perceptual map 感知图

#

perceptual organization 感知组织

#

perceptual vigilance 感性的警惕 #

performance dimension 业绩标准 #

performance evaluation 业绩评估 #

performance measures 表现/业绩测度

#

performance objective 绩效目标

#

performance standards 绩效标准 #

performance 功能 #

perishability 非持久性 #

personal selling 人员推销 #

personal sources 个人的信息来源

personnel development 人力资源开发

#

persuasive 说服性的

pharmaceuticals industry 医药行业 #

physical (product) positioning 物理(产品)定位 #

physical descriptors 物理变量 #

physical distribution 实物分销

#

Pillsbury 皮尔斯博瑞 #

pioneers 先入者

Pizza Hut 必胜客

place utility 地点效用

planning and control system area audit 计划与控制系统领域的审计 #

point of sale information 销售点信息 #

point-of-purhcase (POP) promotion 采购点促销

#

point-of-sales (POS) data 销售点数据

#

pontificator 保守派 #

popularity 通用性 #

population trends 人口趋势 #

portfolio models for resource allocation 资源配置的资产组合模式 #

position intensity 地位集中程度 #

positioning 定位

#

possession utility 拥有效用 #

post-purchase dissonance 购买后的不协调 #

post-purchase evaluation 购买后评估 #

post-purchase/after-sale service 售后服务 #

potential advantages 潜在优势 #

potential customer 潜在顾客 potential market 潜在市场

#

potential target market 潜在目标市场 #

power in distribution 分销权力

power of buyers 购买者能力 #

power of suppliers 供应商能力 #

predatory pricing 掠夺性定价法 #

pre-empting scarce resources 先占稀缺资源 #

preferential treatment 特惠待遇

#

premiums 额外奖励 #

present competitors 现有的竞争者 #

presenting sales message 提供销售信息

#

pre-test market research 测试前市场研究 #

price discrimination 价格歧视

price elasticity of demand 需求的价格弹性 #

price fixing 价格设定

price leaders 价格领导者

price lining 价格排列定价法 #

price promotion 价格促销

#

price quotation 报价

price sensitivity 价格敏感度

#

price structure 价格结构 #

price 价格 #

price/earnings ration 价格/收益比

price-off promotions 降价促销 #

price-setting process 定价过程 #

pricing adjustments 定价调整

pricing policies 价格策略 #

pricing 定价 #

primary demand 基本需求 #

primary sources 第一类/主要数据

print media 印刷媒体

private/for-profit organization 私营/盈利性组织 #

PRIZM (Potential Rating Index for Zip Markets) 按邮政区划为基础的潜力等级指数

#

proactive new-product development strategy 进取型新产品开发战略

#

probability sampling 概率抽样 #

problem formulation 界定问题

problem identificatioin 确定问题 #

process management 过程管理

Procter & Gamble (P&G) 宝洁公司 #

product line 产品线 #

product availability 产品的可获得性 #

product category 产品类别

product class 产品类别

product decisions 产品决策

#

product design 产品设计

#

product development 产品开发 #

product dimension or attributes 产品维度/属性

product evolution 产品演变

#

product features 产品特征 #

product intent share 产品倾向份额 #

product leadership 产品领导能力 #

product life cycle (PLC) 产品生命周期

#

product life cycle curve 产品生命周期曲线 #

product line 产品线 #

product manager audit 产品经理审计

product offering 供应品 #

product organizaiton of salesforce 按产品组织销售队伍

#

product policies 产品策略

#

product positioning 产品定位 #

product quality 产品质量

product scope 产品范围 #

product space 产品位置 #

product specifications 产品规格

#

product systems 产品体系

product type 产品类型

product usage 产品用途 #

product 产品 #

product(ion)-oriented organization 产品/生产导向型组织

#

production 生产

product-line pricing adjustments 产品线定价调整

#

product-management organizational structure 产品管理组织结构 #

product-market entry control 产品-市场进入控制

#

product-related behavioral descriptors 与产品相关的行为变量

#

product's market characteristics 产品的市场特征

product-use testing 产品使用测试

#

pro-environment 环保 #

profit impact of market strategy (PIMS) 市场战略的利润影响

#

profitability analysis 盈利性分析 #

profitability 盈利性/盈利能力

#

profitable survivor strategy 有利可图的生存者战略 #

project-company resource compatibility 项目与公司资源的协调性 #

projected profit-and-loss statement 预计损益表 #

projective tests 投影测试

promotion decisions 促销决策

promotion mix 促销组合

promotion policies 促销策略

promotion 促销

promotional allowance 促销折让

promotional effort 促销努力 #

promotional pricing 促销定价 #

promptness 及时性

#

propector strategy 探索型战略 #

prospecting for customers 寻找顾客

#

psychographics 心理统计特征 #

psychological cost 心理成本 #

psychological pricing 心理定价法

#

public organization 公共组织

#

public relations 公共关系

public utilities 公共设施 #

publicity 公共宣传 #

pull strategy for control of distribution channels 分销渠道控制的拉式战略 #

pupil dilation 瞳孔扩张

#

purchase predisposition 购买倾向

purchasing agent 采购代理

purchasing contract 采购合同 #

purchasing manager/agent 采购经理/代理 #

purchasing power perity (PPP) 购买力平价指数

#

push money/spiffs 佣金 #

push stragtegy for control of distribution channels 分销渠道控制的推式战略 #